The population across the globe is maturing, so it is no wonder that the demand for products and procedures to fight the signs of ageing has boomed in recent years. The Aesthetic Medicine magazine reports that the global anti-ageing market is forecast to be worth £306 billion by 2030, with the average person set to spend around £1,515 on beauty treatments in 2021 alone!The pandemic has done little to dampen this trend. In fact, it has had the reverse effect. With the general population spending more time on video meetings, family facetimes and looking at themselves for hours on screen, the desire to improve the vision that they see from the neck up has only increased. A pent-up demand has been brewing over the last 6 months, with people unable to seek the advice and treatments they want to reverse the signs of ageing, due to ongoing restrictions.